Playsimple Games

During my tenure at Playsimple games, I have worked on 35+ features across game retention, ad monetization, engagement strategies and IAP for a mobile anagram game called "Crossword Jam". Crossword jam is currently one of the top 5 word games in the Google Play store and App Store. As the sole game designer collaborating closely with the product team, I have contributed significantly towards the development of multiple key features.
 

A notable achievement was improving LTV by 1.5x, driving a 1.8x increase in revenue and 2x DAU in two years. This stemmed from crafting engaging gameplay informed by data-driven insights, which allowed me to learn and grow on my ability to innovate and collaborate for impactful outcomes.
 

This project is under NDA. I would be happy to get on a call and share more about the project.